Digital Banking 18

Coming back from holidays

Dear all,

I hope you have been able to enjoy some days off, doing different things to usual, which is the best way to relax, recover and have new perspectives on our day to day.

August was the month of the data leak of the popular dating website Asley Madison. Will they survive the leak? Not all businesses are affected the same by a data breach, but I am afraid financial institutions would be closer to Madison Asley than to other companies in case of data breach. Something to think about.

August was also the month when Google has been restructured in Alphabet - http://googleblog.blogspot.com.es/2015/08/google-alphabet.html. Some may say this movement had already been planned time ago to let Larry Page join Sergei Brin in the activity they really like, doing different and ‘crazy’ things - transportation, connectivity, … and life itself - , taking some distance from the day to day of their cow business, the advertisement machinery built upon the search engine. Quite likely you have read about it in the media …

... but it has been the logo change what has called my attention - www.fastcodesign.com/3050613/googles-new-logo-is-its-biggest-update-in-16-years?partner=rss#2. 

Google is preparing for the next battlefield, where we already are ... "small" screens  [even the smartphones have increased it lately]. A big chunk of the revenues for companies like Google or Facebook comes from the sale of mobile advertisement. And this is because, either by the user profile, by the frequency, by the audience, by the moment the message is displayed ... advertisers are willing to pay for an advertising that is effective.

And financial institutions ... how effective are we in the promo of our products in our apps? Do we do it? Do we offer to advertise our corporate customers products and services in our apps? Something to reflect on too, http://www.mobilepaymentstoday.com/articles/banks-seek-to-capitalize-on-mobile-customers/?utm_campaign=Friday_August_14_2015&campaigner=1&utm_medium=HTMLEmail&utm_source=Email_marketing

And [something curious] August was the month in which Virgin Money opened a new lounge - I will always remember the excellent treatment I received at the lounge they have in Picadilly ... not being a customer – furnished as an aircraft ... http://www.finextra.com/news/fullstory.aspx?newsitemid=27702

And finally, something I have to improve ... when it is acceptable to use the mobile phone https://www.washingtonpost.com/news/the-intersect/wp/2015/08/26/when-it-is-and-isnt-okay-to-be-on-your-smartphone-the-conclusive-guide/

Welcome back everyone